Pulling Back the Curtain: How Things Actually Work at Global Ski / Outdoor Companies

About this episode

The episode explores the operations of major ski and outdoor gear manufacturers with insights from industry guests.

Often on GEAR:30, we zoom way in on the particular design details of a product. But today, we zoom way out, and take a look at how some of the biggest, global, ski and outdoor gear manufacturers actually operate, with Jake Stevens (Rossignol); Jesse Ambrogi-Yanson (Armada); Joe Johnson (Salomon); and Sean Kennedy (Atomic). Note: We Want to Hear From You! Please share with us the questions, topics, or stories you’d like us to cover on GEAR:30. You can email us at: info@blisterreview.com RELATED LINKS: Get Covered: BLISTER+ Enter Our Weekly Gear Giveaway See Our Blister Recommended Shops CHECK OUT OUR YOUTUBE CHANNELS: Blister Studios (our new channel) Blister Review (our original channel)Please share with us the questions, topics, or stories you’d like us to cover on GEAR:30. You can email us at: info@blisterreview.com TOPICS & TIMES: Shoutout: New BLISTER+ Members (1:55) Introductions (3:34) From Europe to the USA & Beyond (6:44) Armada: from the USA  to Europe & Beyond (16:33) Marketing Products: Domestic vs Global (18:12) Global Campaigns (29:54) Importance of Athletes for Brands Today? (37:08) Audience Questions: Customer Retention: Best Practices? (48:48)…

People in this episode

Guests: Jake Stevens, Jesse Ambrogi-Yanson, Joe Johnson, Sean Kennedy

Topics covered

• ski gear manufacturing
• outdoor industry operations
• marketing strategies
• athlete branding
• customer retention
• user-generated content
• consumer trends

Keywords

• ski industry
• outdoor gear
• marketing
• athletes
• customer engagement
• global campaigns
• product design

Mentioned in this episode

Organizations: Rossignol, Armada, Salomon, Atomic, BLISTER, GEAR:30, Blister Studios, Blister Review

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