It’s all marketing

It’s all marketing

From Geek Warning by Escape Collective

March 19, 2026 · 1h 2m

About this episode

Ronan and Dave discuss Muc-Off's new product launch and various topics related to gravel wheels and mechanics.

This week, Ronan and Dave discuss Muc-Off’s much-delayed entry into premium drip wax lubes. Better late than never? With some new gravel wheels from Swiss Side and Scope hitting the market, the conversation turns to how hooked rims are quickly becoming a sales feature even in disciplines where hookless is perfectly fine. The geeks also chat about rim widths and wheel choices. Of course, there’s a PSA, while the free episode wraps with Ronan sharing a new app for the watts-obsessed – wattsthedifference . Something you'll be missing in this free feed is that members of Escape Collective get the full episode, including Ask a Wrench. This week, Dave is joined by pro mechanic Colin Williams to answer questions related to torque, DOT fluid, and picking one grease. Time stamps: 02:45 - Muc-Off does the thing they debated against 17:20 - Swiss Side’s budget gravel performance and 20:16 - Hooked is a selling feature 22:30 - Scope enters the wider rim space and a rabbit hole down the rim width tunnel 31:15 - Wolf Tooth joins the nice semi-internal headset game 35:00 - Sapim expands beyond steel spokes 41:00 - PSA for the eyes 43:30 - Ronan’s good thing 1:00:00 - Ask a Wrench (members only)…

People in this episode

Hosts: Ronan, Dave

Guest: Colin Williams

Topics covered

  • premium drip wax lubes
  • gravel wheels
  • rim widths
  • wheel choices
  • mechanic advice

Keywords

  • Muc-Off
  • gravel wheels
  • rim widths
  • Ask a Wrench
  • Colin Williams

Mentioned in this episode

Organizations: Muc-Off, Swiss Side, Scope, Wolf Tooth, Sapim

Products: wattsthedifference

More episodes of Geek Warning

Explore listener stats, chart rankings, contacts and more on the Geek Warning podcast page.