AI is not your strategy: Author and business advisor Brian Evergreen explains why vision comes first

About this episode

Brian Evergreen discusses the importance of vision over technology in AI strategy.

Brian Evergreen worked in AI at Microsoft from 2016 to 2023, including a role helping Fortune 500 executives develop their AI strategies. He kept seeing the same pattern: most of those projects were failing. He set out to figure out why, and the answer became his book, Autonomous Transformation . In this live recording for GeekWire's Agents of Transformation series , presented by Accenture , Evergreen explains what companies keep getting wrong, and why vision matters more than technology. With GeekWire co-founder Todd Bishop. Edited by Curt Milton. See omnystudio.com/listener for privacy information.

People in this episode

Host: Todd Bishop

Guest: Brian Evergreen

Topics covered

• AI strategy
• business vision
• technology failures
• Fortune 500
• transformation

Keywords

• AI
• business strategy
• technology
• vision
• transformation
• Fortune 500
• failure

Sponsors

Accenture

Mentioned in this episode

Organizations: Microsoft

Books & works: Autonomous Transformation

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