AI is not your strategy: Author and business advisor Brian Evergreen explains why vision comes first

AI is not your strategy: Author and business advisor Brian Evergreen explains why vision comes first

May 21, 2026 · 24 min

About this episode

Brian Evergreen discusses the importance of vision over technology in AI strategy.

Brian Evergreen worked in AI at Microsoft from 2016 to 2023, including a role helping Fortune 500 executives develop their AI strategies. He kept seeing the same pattern: most of those projects were failing. He set out to figure out why, and the answer became his book, Autonomous Transformation . In this live recording for GeekWire's Agents of Transformation series , presented by Accenture , Evergreen explains what companies keep getting wrong, and why vision matters more than technology. With GeekWire co-founder Todd Bishop. Edited by Curt Milton. See omnystudio.com/listener for privacy information.

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