About this episode

Karen O’Brien discusses transforming the global trade industry through blockchain technology.

IOTA CMO, Karen O’Brien reveals the high-stakes roadmap to transform the $35 trillion global trade industry from archaic paper systems into a frictionless, blockchain-powered infrastructure. Karen O’Brien, CMO of IOTA, breaks down why the industry is finally hitting a much-needed trust reset, trading short-term hype for the work of fixing global trade. O’Brien touches on how she’s helping solve the $35 trillion "paper and email" bottleneck to create an invisible backbone for global supply chains—a true blockchain for machines. - Links mentioned from the podcast: Karen's Twitter IOTA Website - Follow us on Twitter: Sam Ewen, CoinDesk - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

People in this episode

Host: Sam Ewen

Guest: Karen O'Brien

Topics covered

• industrial blockchain
• global trade
• supply chains
• trust reset
• blockchain technology

Keywords

• IOTA
• blockchain
• global trade
• supply chain
• trust reset
• industrial blockchain
• Karen O'Brien

Mentioned in this episode

Organizations: IOTA, CoinDesk

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