About this episode

Tobias Hamann discusses his experiences selling himself on Instagram and the impact it has had on his life, alongside his new book.

Tobias Hamann har tjent millioner på at sælge sig selv på Instagram: kager, rullepølse og sit privatliv. Nu har han skrevet en bog om, hvad det har gjort ved ham. Men han vil ikke stoppe. Er det et opgør med influencer-livet eller er det bare den næste reklame? Vært: Simon Stefanski. Program publiceret i DR Lyd d. 17. april 2026.

People in this episode

Host: Simon Stefanski

Guest: Tobias Hamann

Topics covered

• influencer culture
• personal branding
• social media
• book release
• self-promotion

Keywords

• Tobias Hamann
• Instagram
• influencer
• book
• self-promotion
• social media
• personal branding

Mentioned in this episode

Organizations: Instagram

Books & works: bog

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