96: Mini Mentoring with Morgan Walworth in Minnesota
About this episode
In this episode, Alison and Melissa mentor photographer Morgan Walworth on building her business systems to attract cold leads.
We're looking for photographers to be featured on future Mini Mentoring episodes! Click this link to throw your name in the hat! Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business. Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to Get Booked . If you're in the early years of your photography business and wondering why being busy doesn't always feel like progress, this episode is for you. We sat down with Morgan Walworth, a newborn and family photographer based in Minnesota who is 18 months into her business — leasing studio space, shooting in-home and on location, and doing a solid volume of sessions. But she's ready to stop relying on her personal network and start building the systems that get her found by cold leads. We walked through her pricing structure, blogging strategy, email marketing setup, and what to prioritize when everything feels equally urgent. On this episode: How to evaluate your pricing structure and know when you're leaving money on the table Why blogging and email marketing work together to drive real…
Topics covered
- mentoring
- photography business
- pricing strategy
- email marketing
- SEO
- local collaborations
More episodes of Get Booked: A Photography Marketing Podcast
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- 94: 3 Types of Blog Posts Every Photographer Should Be Writing
- 93: Tax Deductions You Might Be Missing
- 92: Local Lead Magnets for Photographers (That Build Your List)
- 91: How to Build a Marketing Plan for Mini Sessions
- 90: Citations, Backlinks & Domain Authority, Oh My!
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