Advanced Sales Persuasion Techniques with Paul Ross

About this episode

Christine McCarron interviews Paul Ross about advanced sales persuasion techniques and the importance of subconscious communication in sales.

In this episode, host Christine McCarron interviews Paul Ross—an author, speaker, master hypnotist, and Master Trainer of Neuro-Linguistic Programming (NLP). Ross shares his unconventional background and explains how entrepreneurs can skyrocket their revenue by tapping into subconscious communication, subtle influence, and the power of suggestion. Ross’s journey began thirty years ago as a dating coach for men, helping them overcome trauma, body shame, and relationship anxiety using NLP. Redefining the Sales Mindset: Selling Decisions According to Ross, traditional sales training is outdated because it focuses heavily on the product or service itself. He argues that "nobody wants your product or service—they want decisions and good feelings about those decisions."Modern salespeople must realize that they are essentially "decision service technicians." However, modern prospects face unique psychological hurdles that sales professionals must navigate: Erosion of Self-Trust: The old sales mantra of "Know, Like, and Trust" is no longer enough. Salespeople must now guide prospects to trust themselves to make a good decision.Deservability Barriers: In…

People in this episode

Host: Christine McCarron

Guest: Paul Ross

Topics covered

• sales techniques
• persuasion
• Neuro-Linguistic Programming
• entrepreneurship
• subconscious communication

Keywords

• sales
• persuasion
• NLP
• subconscious
• influence
• decision making
• self-trust

Mentioned in this episode

Organizations: Neuro-Linguistic Programming

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