Breaking Down Alix Earle’s Massive Skincare Launch + What We’re Loving Right Now

About this episode

The episode discusses Alix Earle's skincare launch and features a new segment on beauty products the hosts love.

We’re kicking things off with a brand-new segment: New, True, Through — our spin on WOYF where we each share what’s new to us, what we’re loyal to, and what we’ve fully emptied (and whether it’s worth the repurchase). Sara breaks down her latest lineup from the Flaus flosser to the Mane hot round brush and a drugstore hair mask that’s giving luxury, while Kirbie shares her current obsessions, including chic allergy essentials, a cult-favorite cleanser, and a viral setting spray. We dive into the biggest beauty launch of the week: Alix Earle’s new skincare line Reale Actives. With a reported $1M in sales in its first hour and $5M by end of day, is this the new blueprint for celebrity beauty brands? We unpack the marketing machine, the criticism (from the name to the acne discourse), and why this launch feels bigger than your typical influencer brand. Then, style expert Dana Avida Cohn stops by to share the Spring Fashion Forecast featuring trends and items you can shop at Macy’s, a proud partner of our podcast. Watch our episodes! Shop our episodes Instagram: @ glossangelspod | TikTok: @ glossangelespod Email: glossangelespodcast@gmail.com Hosted on Acast. See acast.com/privacy…

People in this episode

Hosts: Kirbie Johnson, Sara Tan

Guest: Dana Avida Cohn

Topics covered

• skincare launch
• celebrity beauty brands
• beauty products
• fashion trends
• marketing strategies

Keywords

• Alix Earle
• skincare
• beauty launch
• Flaus
• Mane
• Macy's
• trends
• products

Sponsors

Macy’s

Mentioned in this episode

Organizations: Flaus, Mane, Gloss Angeles

Products: Reale Actives, Flaus flosser, Mane hot round brush, drugstore hair mask, cult-favorite cleanser, viral setting spray

More episodes of Gloss Angeles

• How GLP-1s are Affecting Your Smile With Dr. Andi-Jean Miro · June 12, 2026 · 42 min
• Rhode's Summer 2026 Launch: Bronzers, Highlighters & Kristin Cavallari’s Anti-Sunscreen Agenda · June 9, 2026 · 22 min
• Cindy Crawford at 60: On Supermodels, Skincare, and Staying Power · June 5, 2026 · 42 min
• The Transition Blush Beef & Marilyn Monroe's New Academy Museum Exhibit · June 2, 2026 · 33 min
• What Gemini Season, Blue Eyeshadow, and Your 2026 Astrology Forecast Have in Common with Aliza Kelly · May 29, 2026 · 48 min
• Marc Jacobs Beauty: Everything You Need to Know Before You Shop + Summer’s Hottest Fashion & Beauty Pairings · May 26, 2026 · 32 min