Inclusive Beauty Isn’t Easy—or Cheap. Live Tinted Founder Deepica Mutyala Explains Why

Inclusive Beauty Isn’t Easy—or Cheap. Live Tinted Founder Deepica Mutyala Explains Why

From Gloss Angeles by Kirbie Johnson and Sara Tan

May 1, 2026 · 39 min · Season 1 · Episode 563

About this episode

Deepica Mutyala discusses her journey as a founder of Live Tinted and the challenges of creating inclusive beauty products.

We’re joined by Deepica Mutyala, the creator-turned-founder who built Live Tinted into one of the most culturally impactful brands at Ulta Beauty. We get into her founder routine, the early audience insights that gave her an edge before “creator-founder” was even a term, and why nailing the complexion category is so important to her. We also talk hero products (is it Huestick or Hueguard?), unexpected hits and misses, and what it really takes to stand out on shelves at Ulta. Plus, Deepica shares her honest take on whether beauty has actually become more inclusive or just better at marketing it—and how she keeps Live Tinted grounded in its mission as it scales. Watch our episodes! Shop our episodes Instagram: @ glossangelspod | TikTok: @ glossangelespod Email: glossangelespodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Hosts: Kirbie Johnson, Sara Tan

Guest: Deepica Mutyala

Topics covered

  • inclusive beauty
  • founder journey
  • cosmetic products
  • marketing
  • cultural impact

Keywords

  • inclusive beauty
  • Live Tinted
  • Ulta Beauty
  • Huestick
  • Hueguard
  • founder routine
  • cosmetic marketing

Mentioned in this episode

Organizations: Live Tinted, Ulta Beauty

Products: Huestick, Hueguard

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