Tower 28 Founder Amy Liu on Copycats, the FaceGuard Fallout, and Its First Traditional Foundation
About this episode
Amy Liu discusses the evolution of Tower 28 and its latest product launch amidst market challenges.
Tower 28 is officially seven years old, and founder Amy Liu is back to talk about what happens when the hot new beauty brand grows up. We get into watching hypochlorous acid go from Tower 28’s signature to an entire category of SOS lookalikes, what she learned from a launch that didn’t go as planned, and how she keeps customers interested in an increasingly crowded beauty market. Plus, Amy gives us the scoop on Swipe Serum Foundation, Tower 28’s biggest launch yet—and we share what Gloss Angeles Confidential testers really thought after trying it before launch. To join GAC, sign up for our newsletter: https://glossangelespod.substack.com This episode is in partnership with Tower 28. Watch our episodes! Shop our episodes Instagram: @ glossangelspod | TikTok: @ glossangelespod Email: glossangelespodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.
People in this episode
Hosts: Kirbie Johnson, Sara Tan
Guest: Amy Liu
Topics covered
- beauty industry
- product launch
- market competition
- customer engagement
- brand growth
Keywords
- Tower 28
- Amy Liu
- beauty brand
- Swipe Serum Foundation
- hypochlorous acid
- product launch
- customer feedback
Sponsors
Tower 28
Mentioned in this episode
Organizations: Tower 28, Acast
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