Stop Giving Away Your Creative Value with Sharon Toerek | Going Forward 119, Part 1
About this episode
Eric Elliott and Sharon Toerek discuss the importance of protecting creative ideas and the role of legal strategy in agency growth.
In this insightful episode 119, Part 1 of Going Forward , host Eric Elliott sits down with Sharon Toerek, Founder of Legal + Creative , for the first half of a two-part conversation on creativity, intellectual property, legal strategy, agency growth, and the future of creative work. Sharon has built a national law practice helping advertising, marketing, communications, and creative agencies protect their assets and turn their ideas into revenue. In this episode, she and Eric dig into a topic that every agency owner, creative leader, and business builder needs to understand: your ideas may be more valuable than you realize, but only if you know how to protect them. Together, Eric and Sharon talk about why legal strategy should not be viewed as a barrier to growth, but as a tool for building a stronger business. Sharon explains how agencies can think differently about the work they create, the intellectual property they own, the rights they assign, and the ways they may be giving away too much value without realizing it. The conversation also explores how AI is putting pressure on old agency business models. As asset creation becomes faster and easier, Sharon makes the case that…
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