Pioneering “Skate Style” Snowboard Art: Jon Boyer & Geoff McFetridge
About this episode
This episode features Jon Boyer and Geoff McFetridge discussing the evolution of snowboard graphic art and the impact of skate culture.
In 1992, Canadian pro Jon Boyer hired his friend Geoff McFetridge to create some unlike-all-the-other-shit graphics for his new pro-model snowboard on Barfoot. They were loud, expressive and created to hang on the snowboard shop wall. In this episode, Jen and Tricia sit down with Boyer (now an LA director) and McFetridge (now an acclaimed illustrator and artist) to talk about how Boyer’s boards challenged conventional notions of snowboard graphic art—bringing a skate ethos to a surf and ski driven world. They dip into the rise of the pro model age, the very first digitally created board graphic, techniques, inspirations, production fails, and of course—what the piles of royalty cash bought for these two young hooligans from Calgary, Alberta. Follow Going Off for more snowboard history.
More episodes of Going Off Snowboard History Podcast
- The Snowboard History Variety Show
- Why do people say “Craig Kelly is my copilot”?
- Behind the Boned Out Era: Snowboarding in 1990
- Summit County, Vail & the Birth of New School Snowboarding
- When was the golden age of snowboarding?
- Snowboarding’s Olympic Origin Story: Part 2
Explore listener stats, chart rankings, contacts and more on the Going Off Snowboard History Podcast podcast page.