Episode 103: Jon Last (Sports & Leisure Research Group) | Bodo Seiber (Tagmarshal)
About this episode
This episode features a discussion on golf trends and technology with Jon Last and Bodo Sieber.
Description: Join in on this Golf Business LIVE conversation with Jon Last, founder and president of Sports & Leisure Research Group, as he sat down with NGCOA Sr. Director of Education Taylor Wall at Golf Business Conference 2026 and the 2026 PGA Show! Learn about the latest trends and data from Jon's extensive consumer research and how those compare to both golfer and golf course owner insights — some of which you will see in the upcoming 2026 Golf Business Pulse Report. Then, 'Golf Business LIVE with Michael Williams – powered by Tagmarshal' returns with a House Chat featuring the CEO of Tagmarshal, Bodo Sieber. Listen in as Michael and Bodo explore how Tagmarshal's technology is enhancing player experience with improved pace and flow of play. Also, learn about Tagmarshal's revolutionary WindTag technology, designed to give golfers accurate, hyperlocal, real-time wind and speed direction on every green.
People in this episode
Host: Taylor Wall
Guests: Jon Last, Bodo Sieber
Topics covered
- consumer research
- golf trends
- technology in golf
- player experience
- golf course management
Mentioned in this episode
Organizations: Sports & Leisure Research Group, NGCOA, Tagmarshal
Products: WindTag technology
More episodes of Golf Business Podcast
- Episode 102: Tom Coyne (Golf Writer) | Steve Skinner (KemperSports)
- Episode 101: Evan Roosevelt (Old Tom Capital) | Lightspeed
- Episode 100: Jay Karen (CEO, NGCOA) and Don Rea, PGA (President, PGA of America) | Tagmarshal
- Episode 99: Paul Sullivan (Golf Digest + New York Times Contributor) | Toptracer + Reimagine Golf
- Episode 98: Don Rea + Jay Karen (2024 Recap) | Ronnie Miles (NGCOA)
- Episode 97: Ross Liggett + Del Ratcliffe (AI Conversation) | Mike Bremer (Relay)
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