Getting To The But with Andrea Brimmer

About this episode

Sarah Spain interviews Ally CMO Andrea Brimmer about the future of women's sports and Ally's 50/50 pledge.

Sarah sits down with Ally CMO Andrea Brimmer at the Deep Blue Business of Women’s Sports Summit to get an update on Ally’s 50/50 pledge and discuss the future of women’s sports. They chat about how to keep fans from getting priced out, how to validate sponsors and partners who have been there from the beginning, and how to make choices that ensure continued growth. Plus, the clock is ticking, something’s NOT clicking, and consider me influenced.

People in this episode

Host: Sarah Spain

Guest: Andrea Brimmer

Topics covered

• women's sports
• sponsorship
• fan engagement
• business growth
• sports industry

Keywords

• women's sports
• Ally
• sponsorship
• fan engagement
• business growth

Mentioned in this episode

Organizations: Ally

More episodes of Good Game with Sarah Spain

• Controlling the Narrative: Tribeca X with Phil Cook, Keia Clarke, and Rachel Epstein · June 12, 2026 · 40 min
• ‘You Stole a Tassel From Gloria Steinem?’ with Big Citrus · June 11, 2026 · 45 min
• Strobe Goggles and Socks with Alex Sarama · June 10, 2026 · 40 min
• Swinging Free with Sis Bates and Megan Grant · June 9, 2026 · 37 min
• Born With The Hunger with Kelly Amonte Hiller · June 8, 2026 · 45 min
• Pink Pig Skate Guards with Big Citrus · June 5, 2026 · 49 min