Designing Packaging That Disappears: The NakedPak Approach with Naama Nicotra

Designing Packaging That Disappears: The NakedPak Approach with Naama Nicotra

From Good Garbage with Ved Krishna by Pakka

February 26, 2026 · 1h 30m

About this episode

This episode explores innovative food packaging solutions with Naama Nicotra, focusing on the NakedPak approach to sustainability.

Can you eat the packaging instead of throwing it away? Hello, hello! In this episode of the Good Garbage Podcast, host Ved Krishna sits down with Naama Nicotara, founder of NakedPak, to explore a radical rethinking of food packaging, one where the wrapper disappears entirely. From her early inspiration to the material science behind algae-based films, Naama shares the journey of building NakedPak and challenging the very idea of what packaging should be. What began as a response to plastic pollution evolved into a bold innovation that merges food, material science, and design. This conversation dives into the realities of building a breakthrough sustainability product. From behavioural shifts and market confusion to food safety certifications and scaling production, Naama explains what it truly takes to move from concept to consumer. Together, Ved and Naama discuss: • The origin story behind NakedPak • Why algae became the material of choice • How edible packaging is developed in the lab • The science behind taste, shelf life, and food safety • Consumer psychology and behavioural change • Market positioning and the blurred line between meal and packaging • Certifications and…

People in this episode

Host: Ved Krishna

Guest: Naama Nicotra

Topics covered

Mentioned in this episode

Organizations: NakedPak

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