Business, Marketing, and Fishing Trends We Saw at ICAST 2026
About this episode
The episode discusses insights and trends observed at ICAST 2026 related to business, marketing, and brand building in the fishing industry.
Why would someone stop and look at your brand? What brand ideas are working and where are there some gaps? What ideas did we see and get inspired by at ICAST 2026? How can you build your brand in the new memory economy? Do you have an ecosystem built or are you still relying on the same marketing to build your brand? My wife Melinda Van Fleet and I attended the first day of ICAST 2026. We have a well-developed ecosystem as part of that is that I am also a buyer for the Chris's Bait and Tackle Shop at Tavernier Creek Marina. I not only picked up some new fishing product ideas but also... We were inspired by the human connection, collaborations, new products, marketing trends and more. There is more building a long-term brand than social media. You have to create reasons for someone to come back. Getting out fo your comfort zone and attending a marketing event is crucial to not only learn what's going on in brand building and event marketing but also customer experience, community building, brand loyalty, and relationship marketing. All of these intrinsic aspects of marketing also contribute to your ecosystem, which helps build a memorable business model not just an attention…
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