Ep.480 Before You Pitch Your Product Ever Again You Need to Learn How This Brand Commercialized Social Fear
About this episode
The episode discusses how Listerine transformed bad breath into a marketed condition called halitosis, emphasizing the importance of addressing consumer awareness before pitching products.
The Halitosis Hustle Before the 1920s, bad breath was just an annoyance—until Listerine rebranded a floor cleaner into the cure for a "medical condition" they popularized called halitosis. They didn't sell mouthwash; they commercialized a social fear and owned the solution. You cannot sell a cure to a market that doesn't realize they are sick. Send us Fan Mail
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