Ep.480 Before You Pitch Your Product Ever Again You Need to Learn How This Brand Commercialized Social Fear

About this episode

The episode discusses how Listerine transformed bad breath into a marketed condition called halitosis, emphasizing the importance of addressing consumer awareness before pitching products.

The Halitosis Hustle Before the 1920s, bad breath was just an annoyance—until Listerine rebranded a floor cleaner into the cure for a "medical condition" they popularized called halitosis. They didn't sell mouthwash; they commercialized a social fear and owned the solution. You cannot sell a cure to a market that doesn't realize they are sick. Send us Fan Mail

People in this episode

Host: Rosha Entezari

Topics covered

• branding
• marketing
• social fear
• product pitching
• consumer awareness

Keywords

• halitosis
• Listerine
• branding
• marketing strategy
• consumer psychology
• product pitch
• social fear

Mentioned in this episode

Organizations: Listerine

Books & works: The Halitosis Hustle

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