Competitors Bidding on Your Brand Name: Why It Happens & How to Fight Back

About this episode

This episode discusses why competitors bid on your brand name and strategies to combat it.

Send us Fan Mail Spotted a competitor running ads on your brand name? Here's exactly why it happens and how to shut it down. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down how competitor brand bidding works, from accidental PMax spillover to deliberately crafted conquesting ads. Learn how to use auction insights, bid strategy, and sharp ad copy to outgun competitors and make their clicks painfully expensive, or when to go nuclear and take the fi...

People in this episode

Host: Jeremy Young

Topics covered

• brand bidding
• competitor analysis
• ad strategy
• e-commerce marketing
• auction insights

Keywords

• brand name bidding
• competitor ads
• PMax spillover
• conquesting ads
• bid strategy

Mentioned in this episode

Organizations: Google Ads

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