How Emma Went from Overwhelmed to Organized—and Finally Scaled Her Grant Writing Business

How Emma Went from Overwhelmed to Organized—and Finally Scaled Her Grant Writing Business

March 27, 2026 · 24 min

About this episode

Emma Krass shares her journey from freelancer to CEO, discussing the challenges and strategies for scaling her grant writing business.

In this bonus episode of the Grant Writing & Funding podcast, Holly Rustick sits down with Emma Krass, Owner and Lead Grant Writer of Grants & Growth, to talk about what it really takes to move from freelancer to CEO. Emma shares her journey from working at a grant writing firm to building her own business—and the challenges she faced along the way. From underpricing services and taking on the wrong clients to feeling disorganized and overwhelmed, Emma opens up about what wasn’t working and how she turned it around. Inside the Grant Professional Mentorship, Emma found the structure, systems, and confidence she needed to grow sustainably. She discusses how implementing retainers, hiring her first virtual assistant, and preparing to onboard a grant writer have transformed her business operations and capacity. If you're a grant writer feeling maxed out, disorganized, or unsure how to scale, this episode offers real talk and practical insight on what to focus on first—and why you don’t have to do everything at once. What You’ll Learn in This Episode: How Emma transitioned from working at a grant writing firm to running her own business Why taking the wrong clients can stall…

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