336 How AI Is Changing Google Search with Phil Evans

About this episode

The episode discusses the impact of AI on Google search and its implications for salon businesses.

AI is changing Google search faster than most salon owners realise, and whether you like it or not, it’s going to impact your business. In this episode, I'm joined by returning guest Phil Evans from Salon Guru, and we're diving into what AI is doing to Google search and what that means for your salon business. We break down how Google's AI is already showing up in your potential clients' search results, what's actually driving which salons appear at the top, and why content and reviews still remain the foundation of everything. We also get into the practical stuff, how to use AI tools like ChatGPT without sounding like a robot, why you need to know your traffic and rank numbers before anything else, and the simple phone test you can do today that will tell you exactly where your salon stands. Phil's homework at the end of this episode is worth the listen alone. IN THIS EPISODE: [00:00] Introduction and marketing course waitlist announcement [01:13] Welcoming Phil Evans from Salon Guru back to the show [02:00] What AI has actually changed about Google search [03:15] How AI search works in practice, with real examples [07:57] The numbers behind salon website traffic (and what…

People in this episode

Host: Antony Whitaker

Guest: Phil Evans

Topics covered

• AI in Google search
• salon business
• website traffic
• content marketing
• reviews
• AI tools

Keywords

• AI
• Google search
• salon business
• website traffic
• content
• reviews
• ChatGPT

Mentioned in this episode

Organizations: Salon Guru, Google

Products: ChatGPT

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