353 A Salon Owner's Guide to Negotiating With Product Manufacturers
About this episode
Antony Whitaker shares insights on negotiating with product manufacturers and suppliers for salon owners.
When I opened my first salon I was passionate about hairdressing but like most salon owners I knew very little about business, and negotiating with product suppliers was where my naivety was fully exposed. This week I take you behind the scenes of what's really happening when you deal with a manufacturer or distributor. You'll come away understanding how the commercial side works: list price, rebates, the size of the pie, and the difference between a real partnership and a shiny distraction. My aim is simple. I want you walking into that conversation informed, prepared, and able to build a deal where both businesses genuinely win. IN THIS EPISODE: Why the list price is never the real price , and what sits behind it The size of the pie : how much value a supplier can actually offer you How rebates really work , including the catch that traps a lot of owners How to prepare before you negotiate so you hold the stronger position Why the real goal is a partnership where both businesses win EPISODE TIMESTAMPS [00:00] Introduction [00:20] The dark arts of negotiating with your product suppliers and manufacturers [02:07] Why nobody actually pays the full list price on the page [03:07]…
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