368: Why Nonprofits Must Think Like Businesses

368: Why Nonprofits Must Think Like Businesses

March 18, 2026 · 48 min · Episode 368

About this episode

Dr. Sharon Elefant discusses how nonprofits can improve their operations by adopting business practices.

Most nonprofits fail for one simple reason: they don’t run like businesses. Dr. Sharon Elefant learned this firsthand and built her company, The Nonprofit Plug, to help founders close that gap. After beginning her career in hospital administration and later being laid off while finishing her doctorate, she turned her gift for connecting people to resources into a thriving consulting firm with 14 team members serving nonprofits across the country. You’ll hear how Sharon built a culture g...

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