560 Appointments in One Year: The Pop-Up Strategy That Built Local Demand with Erica Huckaby
About this episode
Erica Huckaby shares her journey of building local demand through pop-up shops, resulting in 560 appointments in her first year of business.
Erica started High Five Ceramics just over a year ago and in her first year in business, she went from “brand new” to booked out fast. She hit her revenue goal, booked 560 appointments and was highly visible in her community through pop-up shops and markets. This created the kind of local demand that forced her to hire help and expand her space sooner than she expected. In this episode, Erica breaks down what actually drove that momentum (spoiler: it wasn’t doing it alone), and the behind-the...
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