The one metric I obsess over
About this episode
Leslie discusses the importance of sales as the key metric for local businesses.
In this shortie episode, Leslie shares the one metric she obsesses over more than anything else: sales. Yes, views, reach, followers, email stats, inquiries, consults, website traffic -- those metrics matter… but only because they’re supposed to lead somewhere. If everything is “up” but sales aren’t coming in, you don’t have a local visibility or marketing problem, you have a conversion and selling problem. In this episode you’ll learn: Why all roads lead to sales and how every other metric s...
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