About this episode

Clarenda “Farmer Cee” Stanley shares insights on building an authentic farm brand through her experience with Green Heffa Farms and her new book.

This week we have the pleasure of learning from Clarenda “Farmer Cee” Stanley, author of the new book, The Black Girl’s Guide to Building a Boutique Farm: Practical Advice to Keep Your Business Cute, Profitable, and Sustainable. In the book and interview, Cee tells us how she built her own Green Heffa Farms in North Carolina. She uses her background as a marketing and fundraising expert to provide practical guidance on launching and growing a farm brand rooted in authenticity and community.

People in this episode

Hosts: Andrew Mefferd, Katie Kulla, April Parms Jones

Guest: Clarenda “Farmer Cee” Stanley

Topics covered

• farm branding
• authenticity
• community building
• entrepreneurship
• sustainable farming

Keywords

• farm brand
• sustainable business
• marketing
• fundraising
• community

Mentioned in this episode

Organizations: Green Heffa Farms

Books & works: The Black Girl’s Guide to Building a Boutique Farm

Places: North Carolina

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