How small farms can stand out from big food using good marketing with Jakub Kosmowski of Farma Wola in Poland

About this episode

Jakub Kosmowski discusses how small farms can effectively market themselves using principles from his previous marketing career.

Jakub Kosmowski left a career in marketing to start the vegetable CSA farm Farma Wola in Poland. In this interview, he tells us how he adapted the marketing principles he used with Fortune 500 companies to develop a market for and sell CSA shares for his farm. Jakub tells us how any type of farm can use the four Ps of marketing- “product, place, price and promotion” to think about the big picture before putting effort into marketing. Then we compare the merits of the different marketing channels- email vs social media vs paid advertising- to decide which channels make sense for your farm and how to repurpose the same content across multiple channels.

People in this episode

Hosts: Andrew Mefferd, Katie Kulla, April Parms Jones

Guest: Jakub Kosmowski

Topics covered

• marketing
• small farms
• CSA
• agriculture
• business strategy

Keywords

• CSA shares
• marketing principles
• four Ps of marketing
• email marketing
• social media
• paid advertising

Mentioned in this episode

Organizations: Farma Wola

Places: Poland

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