Seattle Growers Market: Lessons from 15 years of cooperative flower marketing with SGM General Manager Carrie Read
From Growing For Market Podcast by Andrew Mefferd, Katie Kulla, April Parms Jones
April 28, 2026 · 54 min · Episode 176
About this episode
The episode features an interview with Carrie Read, discussing the evolution and impact of the Seattle Growers Market over 15 years.
One trend we’ve noticed is the growing number of flower farming cooperatives. We think it might be part of local growers banding together to increase market power as the American flower market bounces back from decimation due to the Andean Trade Preference Act, but don’t take it from us. This week we talk with Carrie Read, the General Manager of the Seattle Growers Market (recently rebranded from the Seattle Wholesale Growers Market), which is celebrating 15 years in 2026.
People in this episode
Hosts: Andrew Mefferd, Katie Kulla, April Parms Jones
Guest: Carrie Read
Topics covered
- flower farming
- cooperatives
- market power
- local growers
- American flower market
- Seattle Growers Market
- cooperative marketing
Keywords
- flower farming
- cooperatives
- Seattle Growers Market
- market power
- American flower market
- Carrie Read
- local growers
- cooperative marketing
Mentioned in this episode
Organizations: Seattle Growers Market, Seattle Wholesale Growers Market
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