Sam Adiv: The Culture You Build Is the Company You Become

Sam Adiv: The Culture You Build Is the Company You Become

July 21, 2026 · 45 min · Episode 119

About this episode

Sam Adiv discusses building a company rooted in relationships and community while navigating the challenges of technology and leadership.

Building Community. Leading with Intention. Staying Human in the Age of AI. In this episode of Growing with Purpose, Jean Moncrieff speaks with Sam Adiv, Founder and CEO of OpenTent and the Community Builder Group, about creating a company rooted in relationships, meaningful rituals and genuine community. Sam shares how his original plan to become a rabbi unexpectedly led him into entrepreneurship. After teaching himself Salesforce to support a community-building nonprofit, he began helping other organizations improve their systems. What started as a side project grew into OpenTent, where Sam found a new way to combine technology, leadership and community building. He also shares the intentional rhythms that keep his remote team connected, why rest is built into the company calendar and how OpenTent turned a major client mistake into an opportunity to strengthen trust. Jean and Sam explore hiring for context rather than simply seeking “A players,” choosing the right company size and building a business that can operate without its founder. They also discuss navigating AI with creativity rather than fear and why relationships, trust, imagination and leadership will remain powerful…

People in this episode

Host: Jean Moncrieff

Guest: Sam Adiv

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Mentioned in this episode

Organizations: OpenTent, Community Builder Group

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