How to Build and Sell a 2M CPA and Law Firm | Mike Payne

How to Build and Sell a 2M CPA and Law Firm | Mike Payne

July 5, 2026 · 30 min

About this episode

In this episode, David Cristello interviews Mike Payne about the intricacies of firm valuation and the M&A market for accounting firms.

Whether you're a CPA starting a firm, an operations manager, or a managing partner looking at succession options, understanding what actually drives firm valuation in today's intense M&A market is critical. In this episode of Growing Your Firm, host David Cristello sits down with Mike Payne, a veteran M&A consultant who has spent nearly two decades facilitating accounting firm mergers, acquisitions, and private equity investments. Mike pulls back the curtain on transactions ranging from $1M to over $100M to explain exactly how buyers evaluate practices and why the traditional metrics you read about are often just hearsay. In this episode, we explore: The Revenue vs. EBITDA Shift: Why the accounting world has fundamentally shifted from gross revenue multiples to Adjusted EBITDA valuations. The Private Equity (PE) Reality: How the massive influx of outside capital is reshaping deal structures, increasing cash at the table, and forcing traditional firms to change. The CAS and Tax Premium: Why a strong Client Accounting Services (CAS) department and recurring, sticky tax revenue can instantly add multiples to your firm's value. The "Airport Test" for Culture: Why early-stage…

People in this episode

Host: David Cristello

Guest: Mike Payne

Mentioned in this episode

Organizations: CPA, Law Firm, Private Equity, Client Accounting Services

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