Second Generation, First in Purpose: Wulan Tilaar on Carrying Forward a Family Mission

About this episode

Wulan Tilaar discusses her journey as a second-generation leader of the Martha Tilaar Group and the company's shift towards women's empowerment.

Wulan Tilaar, second-generation leader of Indonesia's iconic Martha Tilaar Group, shares the deeply personal story behind one of Southeast Asia’s most storied beauty and wellness empires. From her mother’s humble beginnings in a four-by-six-meter garage salon to a franchise network spanning 40+ locations across Indonesia and beyond, Wulan reveals how a chance encounter with a human trafficking survivor in Hong Kong transformed the company’s mission, shifting from profit-driven growth to women’s empowerment through free vocational training.

People in this episode

Guest: Wulan Tilaar

Topics covered

• family business
• women's empowerment
• vocational training
• beauty industry
• entrepreneurship

Keywords

• Martha Tilaar Group
• Wulan Tilaar
• women's empowerment
• vocational training
• beauty and wellness

Mentioned in this episode

Organizations: Martha Tilaar Group

Places: Indonesia, Hong Kong

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