How to Sell More Without Being Pushy or Manipulative with Zach Hesterberg

How to Sell More Without Being Pushy or Manipulative with Zach Hesterberg

July 7, 2026 · 48 min

About this episode

In this episode, Justin Schenck interviews Zach Hesterberg about selling high-ticket offers authentically without being pushy.

What if the biggest thing standing between you and consistent high-ticket sales isn't your offer—but the way you're selling it? In this episode of the Growth Now Movement, I sit down with entrepreneur and marketing strategist Zach Hesterberg to talk about how coaches, consultants, speakers, and service providers can attract more clients and sell premium offers without feeling pushy, salesy, or inauthentic. Zach has built a business helping entrepreneurs use paid virtual events to consistently generate high-ticket sales, and what he shares in this conversation completely changes the way many people think about webinars and online events. If you've written off virtual events because you think people are "Zoomed out," think again. Zach explains why shorter, more intentional two-day virtual events continue to outperform many traditional webinars and how some of his clients have built repeatable systems that have generated millions of dollars in revenue. But what I appreciate most about Zach is that he doesn't teach manipulation—he teaches trust. We dive into his "upfront contract" strategy and the five core beliefs every buyer needs before they're willing to invest in themselves…

People in this episode

Host: Justin Schenck

Guest: Zach Hesterberg

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Organizations: Growth Now Movement

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