Novo Nordisk Is Losing Its Lead To Eli Lilly In The Obesity Drug War. Here’s What Went Wrong.

Novo Nordisk Is Losing Its Lead To Eli Lilly In The Obesity Drug War. Here’s What Went Wrong.

August 15, 2025 · 18 min · Season 3 · Episode 9

About this episode

This episode discusses the competition between Novo Nordisk and Eli Lilly in the obesity drug market and the factors leading to Novo Nordisk's decline.

On this episode of Growth Stories, we take a look at the escalating rivalry between Novo Nordisk and Eli Lilly and how the Danish drugmaker lost its grip on the weight-loss drug market.

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Mentioned in this episode

Organizations: Novo Nordisk, Eli Lilly

Places: Denmark

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