When Do You Know When to Hire a Fractional CFO with Brennan de Raad at Vessel Advisors
About this episode
Gene Hammett discusses with Brennan de Raad the signs that indicate when a business should hire a fractional CFO for better financial management.
Most founders end up as their own default CFO, buried in spreadsheets, cash flow, and pricing decisions. In this episode of Growth Think Tank, Gene Hammett talks with Brennan de Raad, founder of Vessel Advisors (No. 2,665 on the Inc. 5000). We explore the key signs that it's time to bring in strategic financial leadership, especially as your business grows beyond $5 million in revenue and the founder is still managing the finances. Gene sits down with Brennan De Raad of Vessel Advisors to discuss how fractional CFOs, controllers, and back-office accounting teams help businesses gain financial clarity, improve cash flow visibility, and make better decisions with actionable reporting. We also dive into how AI is transforming recurring finance tasks, the importance of tracking leading indicators alongside traditional financial metrics, and why weekly revenue, cash flow forecasts, and sales activity deserve closer attention. The conversation wraps up with a practical discussion on pricing strategy and gross margin, two of the most overlooked drivers of sustainable growth and profitability. Episode Highlights & Time Stamps 0:03 Fractional CFO Basics 4:23 AI in Finance 7:19 When to…
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