How AI Natives Are Using Claude Code to Rewrite GTM — with Jordan Crawford (Uncut in the Desert)

About this episode

Jordan Crawford discusses the impact of AI on B2B sales and marketing strategies.

In this episode, recorded out in the New Mexico desert at ChiliPalooza, Jordan Crawford makes a blunt case to B2B SaaS: the methodologies you built your career on are about to age out, and the only way through is to get your hands on Claude Code. Jordan's spent his whole job lately doing one thing: teaching clients to work with AI. And what he's found cuts against almost everything sales and marketing teams currently do. What this episode covers: Why the constraint on building things isn't budget or headcount anymore, it's imagination The SDR question every revenue leader is asking today: we went all-in, we see the volume, and we don't know what's working...so now what? How Jordan rebuilds prospecting strategies from what customers actually did, not what a rep thinks they want Why being wrong fast and cheap beats being right slowly: "you can beat any grandmaster if you get two moves to their one" The truth about a sloppier world, and why polish is no longer the point Why the gap between people who are great at this and people who are bad at it comes down to how you think, not skill Why the "graybeards" built on ten-year-old playbooks are going away, and what…

People in this episode

Guest: Jordan Crawford

Topics covered

• AI in business
• B2B sales strategies
• prospecting techniques
• marketing methodologies
• innovation in SaaS

Keywords

• AI
• B2B SaaS
• Claude Code
• prospecting
• sales strategies
• marketing
• innovation

Mentioned in this episode

Organizations: B2B SaaS

Products: Claude Code

Places: New Mexico

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