About this episode

Carolyn and Amber discuss the challenges of marketing measurement and the role of RevOps in achieving marketing KPIs.

📹 NEW on YouTube: Ultimate Guide to Marketing Measurement in 2026 There's no excuse left for not knowing what's driving revenue. The tools are here. The data is here. Operating without the answer has crossed from forgivable into malpractice. In this episode, Carolyn and Amber get into the marketing measurement problem every marketing leader is living with, and the reason it never gets solved. Your rev ops team is skilled, but they're also buried keeping the lights on. And the build-vs-buy reflex defaults to "build," and nobody's counting what the wait actually costs you. Both hosts have lived this from the inside: the end-of-quarter scramble, stitching opportunities together one by one, chasing reps to find out if a lead was ever even worked. They name why it keeps happening and what to do instead. What this episode covers: Why leaning on rev ops to fix marketing measurement rarely works and the real cost of waiting another 6-9 months The build-vs-buy trap: why "best practice says build it" has become a dirty word when your job is on the line now How the top 1% use AI to do what was never possible before, while everyone else just automates KPIs they already…

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