How We Create a Culture of Belonging with Claude M. Steele

How We Create a Culture of Belonging with Claude M. Steele

August 26, 2026 · 53 min · Episode 354

About this episode

Guy Kawasaki interviews Claude M. Steele about the concept of 'churn' and how to create a culture of belonging.

Why do smart, well-intentioned people still struggle to connect across differences? This week, Guy Kawasaki sits down with renowned social psychologist Claude M. Steele to explore the hidden tension he calls "churn"—the quiet anxiety that shapes how we think, perform, and relate to one another. Drawing from decades of groundbreaking research and his new book, Churn: The Tension That Divides Us and How to Overcome It, Claude explains why building trust matters more than eliminating prejudice, and how small changes can transform schools, workplaces, and everyday relationships. Along the way, he shares practical insights for reducing uncertainty, recognizing people's full humanity, and creating environments where everyone can thrive. -- Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable. With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology…

People in this episode

Host: Guy Kawasaki

Guest: Claude M. Steele

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Books & works: Churn: The Tension That Divides Us and How to Overcome It

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