Why Women Are Rewriting the Rules of the Economy with Misty Heggeness

Why Women Are Rewriting the Rules of the Economy with Misty Heggeness

From Guy Kawasaki's Remarkable People by Guy Kawasaki

June 3, 2026 · 53 min · Episode 342

About this episode

Misty Heggeness discusses how women are reshaping economic systems and the insights from her book 'Swiftynomics'.

What happens when you look at the economy through the lens of Taylor Swift—and realize it was never built with women in mind? In this episode, economist Misty Heggeness unpacks how women are reshaping economic systems by opting out, redesigning, and building their own paths to power. From invisible labor to masterminding careers around barriers, she explains why traditional economics misses half the story. We also touch on her new book Swiftynomics: How Women Mastermind and Redefine Our Economy and the lessons it offers beyond fandom. If you’ve ever wondered who really drives growth—and why it’s been overlooked—this conversation will change how you see everything. -- Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable. With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and…

People in this episode

Host: Guy Kawasaki

Guest: Misty Heggeness

Topics covered

  • economy
  • women's empowerment
  • invisible labor
  • traditional economics
  • career development
  • fandom

Keywords

  • economy
  • women
  • Misty Heggeness
  • Swiftynomics
  • invisible labor
  • traditional economics
  • career paths

Mentioned in this episode

Books & works: Swiftynomics: How Women Mastermind and Redefine Our Economy

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