About this episode

Tim Lyons interviews Len Freedman about how studio software is transforming the fitness industry and driving business growth.

Tim Lyons sits down with Len Freedman, CEO and founder of Wellness Living, to break down exclusive insights from processing billions in payments across 7,500+ fitness studios. Freedman shares key patterns behind the most successful gyms, what separates top performers, and how data is reshaping the industry. They also explore new product innovations including Marketing Suite 2.0 with automated customer journeys, AI-driven churn prediction, personalized outreach, and upcoming business audit tools that deliver actionable coaching insights.

People in this episode

Host: Tim Lyons

Guest: Len Freedman

Topics covered

• studio software
• business growth
• fitness industry
• data insights
• marketing innovations

Keywords

• fitness studios
• payment processing
• AI-driven churn prediction
• customer journeys
• business audit tools

Mentioned in this episode

Organizations: Wellness Living

More episodes of Gym Business Coach Podcast

• How To Avoid Hiring Bad Coaches · June 11, 2026 · 15 min
• Are you responding too slow? | Speed to Lead · June 9, 2026 · 32 min
• The Money Mistake Every Gym Business Owner Makes · June 4, 2026 · 23 min
• How Smart Gym Owners Buy Back Their Time · June 2, 2026 · 24 min
• Eliminate, Automate, Delegate: The Gym Owner Framework to Buy Back Time & Grow Faster · May 28, 2026 · 15 min
• Stop Being the Bottleneck: The Decision Flow Principle for Gym Owners · May 26, 2026 · 11 min

Explore listener stats, chart rankings, contacts and more on the Gym Business Coach Podcast podcast page.