Should Your Gym Offer Unlimited Memberships?

Should Your Gym Offer Unlimited Memberships?

July 14, 2026 · 18 min · Episode 757

About this episode

The episode discusses the advantages and disadvantages of offering unlimited memberships versus frequency-based pricing in gyms.

Should your gym offer unlimited memberships or charge by training frequency? In this episode, We break down the pros and cons of unlimited vs. frequency-based pricing for semi-private training and personal training gyms. Learn why unlimited memberships often improve retention, how billing structure impacts revenue, and what years of client attendance data reveal about member behavior. If you want to increase gym revenue, simplify pricing, and improve client retention, this episode is for you.

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