That Good Good Ad

That Good Good Ad

August 31, 2026 · 33 min · Episode 193

About this episode

Mark and Lou discuss the controversial Good Good/Callaway driver ad and its implications for the brand.

You've seen it by now: a young woman reaches for a driver in a golf bag, only to be checked to the ground and told (in a menacing way) not to touch the driver. In this episode, Mark and Lou talk about Good Good/Callaway's abandoned driver ad. How does an ad this ill-conceived get made? Was this inevitable? Is there a future for Good Good? Before there was YouTube golf, Mark was doing golf on YouTube, and he brings that perspective to this episode. If you have a question you want covered on the pod, please submit here: https://www.hackitoutgolf.com/contact/ Listeners can also leave us a voicemail! https://www.hackitoutgolf.com/voicemail/ Where to find us: Mark Crossfield's weekly newsletter: https://www.crossfieldgolf.com/subscribe Mark Crossfield on Twitter: https://twitter.com/4golfonline Mark Crossfield on YouTube: https://www.youtube.com/user/4golfonline Lou Stagner's weekly newsletter: https://newsletter.loustagnergolf.com/subscribe Lou Stagner on Twitter: https://twitter.com/LouStagner Lou Stagner's new practice app, Window Golf: https://apps.apple.com/us/app/window-golf/id6778014214 Greg Chalmers on Twitter: https://twitter.com/GregChalmersPGA The Hack It Out Golf Podcast…

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