How to pitch to Sunrise with Laura Francis | Ep 114
About this episode
Odette Barry interviews Laura Francis about pitching stories to Sunrise and the dynamics of breakfast television in Australia.
In this episode of Hack Your Own PR ! with Odette Barry, we take you inside one of the most dynamic, fast-paced environments in Australian media — breakfast television. Odette is joined by Laura Francis , the Managing Editor of Sunrise , where she oversees the editorial direction, content strategy, and daily rhythm of the country's highest-rating morning show. She's the one shaping the stories you sip your coffee to every morning — from breaking news and political hot topics, to consumer segments and yes, the occasional tap-dancing dachshund. If you've ever wondered what it takes to fill three hours of live TV every day — and keep millions of Australians tuned in before 9am — Laura's here to break it down. We talk about: How stories are chosen, shaped, and prioritised overnight and in real-time The kinds of pitches that actually make it to air — and what gets instantly binned How Sunrise balances hard news, entertainment, and real human stories What publicists and media talent often misunderstand about live TV And why the most effective guests are never just 'available' — they're relevant Tips for pitching Tailor pitches with an understanding of Sunrise's structure. Avoid generic…
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- Lucy Asker on Cultivating Influence at MECCA | Ep 112
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- How to pitch to Today Extra with Cosi Toni | Ep 110
- How to pitch to SBS Food with Sudeshna Ghosh | Ep 109
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