When Handmade Stops Scaling: Andrea Pascual on Pivoting a Handbag Brand | Emily Blumenthal & Andrea Pascual
About this episode
Andrea Pascual discusses the challenges of scaling a handmade handbag brand and the balance between artistry and business.
What happens when the way you start building your brand is the very thing holding you back? We sit down with Andrea Pascual to unpack the shift from early hustle to sustainable growth—when handmaking every piece, chasing quality, and saying yes to everything starts costing more than it gives. From her path through FIT and New York’s garment district to the realities of bespoke pricing and burnout, Andrea shares how designers navigate the tension between artistry and building a real business—a...
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