How Smart Business Owners Are Using AI to Grow Faster

How Smart Business Owners Are Using AI to Grow Faster

June 11, 2026 · 51 min · Season 1 · Episode 17

About this episode

In this episode, Shaun Thornton discusses with Rey Ortega how business owners can leverage AI to enhance efficiency and growth.

Artificial intelligence is everywhere, but how can business owners actually use it to grow their companies today? In this episode of Happy Buyer Happy Seller, Shaun Thornton sits down with AI consultant, software engineer, and entrepreneur Rey Ortega, founder of Grotto Software. Rey shares practical, real-world ways businesses can use AI to improve efficiency, automate repetitive tasks, streamline workflows, and generate more leads without adding staff. The conversation explores tools such as ChatGPT, Claude, Gemini, Perplexity, Apollo.io , AI-powered email automation, customer avatars, workflow optimization, and the future of AI in small business. Rey also explains why AI should enhance employees rather than replace them and provides actionable advice for business owners who are unsure where to begin. Whether you're a business owner, entrepreneur, marketer, or technology enthusiast, this episode provides practical insights into using AI to scale smarter 📌Connect or follow Shaun Thornton 👉 LinkedIn: https://www.linkedin.com/in/shaunthorntonbusinessbroker/ 👉 Facebook: https://www.facebook.com/ShaunThorntonBusinessBroker/ 📌Connect or follow Rey Ortega 👉 LinkedIn…

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