The Marketing Mistakes That Kill Your Exit Value

About this episode

Shaun Thornton discusses with marketing expert Ken Countess the critical marketing mistakes that can diminish a business's exit value.

Most business owners think their exit comes down to timing, valuation, or finding the right buyer. In reality, the biggest factor is much simpler — and often ignored: marketing. In this episode, Shaun sits down with marketing expert Ken Countess to break down the biggest marketing mistakes small business owners make today. From email marketing and social media to AI, SEO, and Google visibility, this conversation reveals how weak marketing quietly destroys business value long before an owner ever tries to sell. If you want a business that buyers actually want, it starts with how you show up in the market right now. 📌Connect or follow Shaun Thornton 👉 LinkedIn: https://www.linkedin.com/in/shaunthorntonbusinessbroker/ 👉 Facebook: https://www.facebook.com/ShaunThorntonBusinessBroker/ 👉 YouTube: https://www.youtube.com/@HappyBuyerHappySellerPodcast 00:00 – Why Most Businesses Never Sell 02:05 – Meet Ken Countess (Marketing Background) 06:20 – The #1 Mistake Killing Business Value 11:40 – How Much Time You Should Spend on Marketing 16:10 – The Marketing Toolbox You Actually Need 21:00 – Choosing the Right Social Media Platforms 25:40 – SEO, AI, and the Future of Search 30:10 – Why…

People in this episode

Host: Shaun Thornton

Guest: Ken Countess

Topics covered

• marketing mistakes
• business exit strategy
• email marketing
• social media
• SEO
• Google visibility
• business value

Keywords

• marketing
• business exit
• email marketing
• social media strategy
• SEO
• Google reviews
• AI in marketing

Mentioned in this episode

Organizations: LinkedIn, Facebook, YouTube

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