Ep. 25 – Live from IIEX: What’s Next for Research After AI Hype

About this episode

Dan Fleetwood discusses the future of market research with industry experts at IIEX.

Dan Fleetwood records live from IIEX, speaking with Stan Sthanunathan, Brian Madden, and Jen Plebani about the biggest conversations shaping market research today. From AI and synthetic data to data quality, human judgment, and the future role of researchers, this episode captures the energy, concerns, and opportunities coming out of the conference.

People in this episode

Host: Dan Fleetwood

Guests: Stan Sthanunathan, Brian Madden, Jen Plebani

Topics covered

• market research
• AI
• data quality
• human judgment
• future of research

Keywords

• market research
• AI hype
• synthetic data
• data quality
• researchers

Mentioned in this episode

Organizations: IIEX

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