About this episode

Dan Fleetwood speaks with Svetlana Gershman about leveraging research for media stories and brand strategy.

In this episode of the Happy Market Research Podcast, Dan Fleetwood speaks with Svetlana Gershman, Senior Vice President at Method Communications, about how research can drive media coverage, brand positioning, and thought leadership. Svetlana shares how her background in marketing research evolved into a role inside a PR agency, where research is used not only to inform strategy but also to create credible, newsworthy stories. The conversation covers how to design studies with headlines in mind, why researchers should collaborate closely with PR strategists and journalists, and how brands can stand out in noisy spaces like AI by owning their unique point of view.

People in this episode

Host: Dan Fleetwood

Guest: Svetlana Gershman

Topics covered

• media coverage
• brand positioning
• thought leadership
• marketing research
• PR strategy
• AI

Keywords

• research
• media
• PR
• storytelling
• branding
• AI
• marketing

Mentioned in this episode

Organizations: Method Communications

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