About this episode

Dan Fleetwood interviews Alex Gardner about transforming research teams into strategic partners within organizations.

In this episode of the Happy Market Research Podcast, Dan Fleetwood speaks with Alex Gardner, former VP of Research, Payments Insights, CX, and Enterprise Analytics at U.S. Bank, about how research teams can move beyond project intake and become true strategic partners inside organizations. Alex shares her journey from design and UX into research leadership, explaining why researchers need to understand the broader business landscape, collaborate across disciplines, and communicate insights in a way executives can act on. The conversation covers internal research consultancies, vendor spend, AI-powered insight repositories, fake AI survey responses, prompt design, and why researchers need to stop being “task takers” and start owning their expertise.

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