Elevating Experts to Market Dominance with Ann Carden
About this episode
Ann Carden shares strategies for elevating expertise-driven businesses to market dominance.
Discover the secrets to propelling your expertise-driven business to new heights with Ann Carden on the Hard to Market Podcast. Dive into transformational strategies that go beyond basic branding, leverage your full potential, and harness high-level marketing to close major deals and amplify your influence. Here are a few topics we’ll discuss on this episode of Hard to Market Podcast. Elevate beyond entry-level offerings Specialization should be market-specific Leverage assets to build client relationships Avoid the "one-trick pony" approach to business Premium market strategies drive bigger profits Resources: Expert In You Marketing & Media Podcast Chef Expert In You Podcast Connect with Ann Carden: LinkedIn Connect with our host, Brian Mattocks: LinkedIn Email Quotables: 18:14 - McKinsey and Deloitte have said that like the consulting and the professional service industry is going to hit trillions of dollars in the next two years, in 2026 and 2027. But they also said that the premium market is going to be where the real opportunity is which is great news for me because that's where I help people play, right? So I'm like, oh, yes, sounds good. This great. Finally, now it's…
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