Game Theory: The Ultimatum Game in Business Negotiation

Game Theory: The Ultimatum Game in Business Negotiation

July 6, 2026 ยท 14 min

About this episode

Jay Patel discusses the implications of the ultimatum game on business negotiations and the concept of fairness in decision making.

In the ultimatum game, one player offers a split. The other can accept or reject. If rejected, both walk away with nothing. Across decades of experiments, people reject offers that feel unfair even though zero is mathematically worse than any positive number. Fairness operates on a different layer than the math. In this episode of Hardware is Forever, Amtech CEO Jay Patel walks through what that means inside business negotiation. Jay gets into why a deal can look balanced and still feel explo...

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