Turning lamb data into profit with Will Barton

Turning lamb data into profit with Will Barton

April 19, 2026 · 48 min · Season 2026 · Episode 279

About this episode

Mark Ferguson interviews Will Barton about the changes and future direction of Gundagai Meat Processors, focusing on eating quality and its impact on meat production.

This week, Mark catches up with Will Barton from Gundagai Meat Processors (GMP) to chat about what has changed since his last appearance on the podcast and where things are heading next for Gundagai. Gundagai has built a reputation for doing things differently, with a clear focus on eating quality and how that is measured and paid for. Will explains how a focus on eating quality, particularly intramuscular fat, has shaped their grid, and why balancing that with lean meat yield and anim...

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